PRIMA
Partner Preview · 2026

Two new tools

MORE REVENUE.
Less chasing.

Click a feature below to explore what's new.

Rooftop terrace

PRIMA
Pass

Your best regulars and VIP concierges are already coming in, but they're going through the same friction as everyone else, and you're earning nothing when they book elsewhere.

PRIMA Pass fixes both.

How it works
01
You
Issue the Pass
Pick the guests and concierges you most want in the door. Grant a PRIMA Pass tied to your venue.
02
Guest
Books any table, free.
They see the actual availability on PRIMA, including prime slots, which they can book at no fee to them or you.
03
PRIMA
Tags Them to You
Every guest is permanently linked to your venue. The tie never expires.
04
You
Earn the Commission
When they book anywhere else on PRIMA, the commission routes back to you automatically.
The Economics
$0
charged when a pass-holder books your venue. Free on both sides.
50/50
We split all net revenue with you whenever your guest books anywhere else on PRIMA. Forever.
How to Grant It
For your guests

A Pure Perk

They pay no fees, and you pay nothing when they book with you. It's the kind of frictionless experience that keeps your best regulars coming back.

For concierges & promoters

Motivated Partners

A pass-holding concierge gets access to prime slots at non-prime rates and still earns their own commission, so they have every reason to keep sending guests your way.

Worked Example

A guest is granted a pass. Over the next two months they book at five other restaurants on PRIMA. You earn $100. You did nothing. The tie never expires.

Fine dining table setting

Large
Party

Groups of 8-20 are the hardest booking to close. Too big for a regular table, too small for your events team, so they end up in an email chain that goes nowhere.

PRIMA Large Party turns that gap into a real-time checkout.

How it works
01
Guest
Picks a Space
Capacity, minimum spend, and prix-fixe badges visible upfront. Space held live.
02
Guest
Picks a Package
Prix-fixe tiers from your existing PDF. Per-guest price on the card. Add-ons and beverage packages inline.
03
Guest
Reviews & Pays
Min-spend gap reconciled on screen as a credit. 50% deposit confirms the booking instantly.
04
You
Nothing to Chase
No quote email. No phone tag. Everything configured once in venue admin.
What this means for restaurants
8-20
the gap that currently falls through the cracks. now it books itself
50%
deposit collected upfront. revenue secured before they've even arrived
Instant
Confirmation instantly. No quote email. No follow-up.
An Industry First
The first aggregator

No one does this today

Groups currently hunt venue by venue and negotiate over email. PRIMA is the first place 8-20 seat demand converges and books itself.

Complete control

Your terms, your rules.

Min spend, prix-fixe requirements, and deposit rules are all set by you. They show up front, before the guest commits. Never buried, never a surprise at the table.

Try it yourself
Worked Example · MILĀ

14 guests book the Rooftop Private Room. Iris at $155 totals $2,170 — $330 short of the room minimum. That gap becomes a beverage credit on the night. Guest pays $1,250 now. Confirmed instantly.